People like stories, people remember stories. So, tell stories! This is what I learned from Seth Godin. But Spencer Johnson clearly understands this concept too.
![](https://j11g.com/wp-content/uploads/2020/06/whomovedmycheese-1024x1024.jpg)
This little book embodies the concepts of how to deal with change in one memorable parable.
Johnson probably wasn’t the first to do so, but this concept — packing management theories as stories — is everywhere now. And this little book, probably has a lot to do with this trend. It was after all the bestselling book EVER at Amazon.com’s tenth anniversary. Go figure.