People like stories, people remember stories. So, tell stories! This is what I learned from Seth Godin. But Spencer Johnson clearly understands this concept too.
This little book embodies the concepts of how to deal with change in one memorable parable.
Johnson probably wasn’t the first to do so, but this concept — packing management theories as stories — is everywhere now. And this little book, probably has a lot to do with this trend. It was after all the bestselling book EVER at Amazon.com’s tenth anniversary. Go figure.