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Who moved my cheese? – Spencer Johnson

People like stories, people remember stories. So, tell stories! This is what I learned from Seth Godin. But Spencer Johnson clearly understands this concept too.

Who moved my cheese? – Spencer Johnson (1998) – 95 pages

This little book embodies the concepts of how to deal with change in one memorable parable.

Johnson probably wasn’t the first to do so, but this concept — packing management theories as stories — is everywhere now. And this little book, probably has a lot to do with this trend. It was after all the bestselling book EVER at Amazon.com’s tenth anniversary. Go figure.


Also published on Medium.

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